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Our Scent Versus the Competition

DIZZY SCENT — MADE BY FISHERMEN. DESIGNED FOR AUSTRALIAN FISH.

Since 2001, Dizzy Scent has been developing premium lure scents for recreational anglers, tournament competitors and fishing charter operators across Australia.

It all started when Darren “Dizzy” Borg, a lure maker and competitive angler, set out to create a lure scent specifically for the Australian market. The generic international scents simply weren't delivering what Australian anglers and Australian species demanded.

That idea became Dizzy Scent — a premium Australian-made lure scent range developed specifically for the fish we target in Australian waters.

IT'S NOT JUST A SCENT — IT'S A BITE TRIGGER.

At Dizzy HQ, we don't rest on our laurels. We continually develop and test our formulas to deliver what serious anglers demand.

Dizzy Scent is formulated with:

  • True Bite Stimulants

  • Bite Triggers

  • Amino Acids

  • Real Species-Specific Ingredients

  • UV Technology

  • And a few closely guarded secrets

Unlike generic scents designed for a mass international market, Dizzy Scent is developed around Australian species and what they naturally feed on.

UV Prawn contains real prawn ingredients.
Pilchard contains real pilchard ingredients.

It's about matching the scent to the food source — not simply adding a generic oil base and calling it a fish attractant.

TWO WAYS DIZZY SCENT WORKS

1. MASK THE ODOUR

Soft plastics and hardbody lures can carry unwanted odours from petrochemicals, plastics, epoxies and manufacturing processes. Human handling can also leave unwanted scents behind.

Dizzy Scent helps mask these unwanted odours.

2. TRIGGER THE BITE

Dizzy Scent isn't designed to magically attract a fish from hundreds of metres away.

The real advantage comes when the fish has already seen your lure and moves in to investigate.

That's when scent can make the difference.

Our bite-stimulating formulations are designed to encourage a feeding response. Fish use both smell and taste, and when they take your lure, Dizzy Scent is designed to encourage them to bite, hold and commit.

PROVEN ON THE TOURNAMENT CIRCUIT

Dizzy Scent has been used by successful anglers across some of Australia's major tournament circuits, including:

ABT • East Coast Bream Series • Hobie Australia Kayak Series • Action Fishing Tournaments • VIC Bream Classic • NSW Tournament Series

From Bream and Bass to Barra, Yellowbelly and other Australian species, Dizzy Scent has been part of winning tournament campaigns around the country.

Our scents have even made their way overseas, with Dizzy Scent products exported to Kuwait and Turkey, where anglers are putting them to work in local tournament competition.

WHY DIZZY SCENT?

Made by a fisherman.
Designed for Australian species.
Developed and Made in Australia.
100% Australian family business.

With Dizzy Scent available through 70+ independent tackle stores, there's a reason Australian anglers keep reaching for the yellow tube.

DON'T JUST FISH YOUR LURE — SUPERCHARGE IT.

DIZZY SCENT — MORE BITES. MORE FISH.